About CRM Systems overview
What is a CRM and how does it help a business?
CRM = Customer Relationship Management. Nowadays this term usually refers to an online software app or system that helps a business to track its customer records, communications, enquiries, leads and ongoing relationships.
A good CRM system will replace the various separate components, such as excel spreadsheets, quote registers, databases and other record systems etc that businesses used to use in the past.
There are various CRM models in the market today, including HubSpot, EngageBay, Salesflare, O-Desk, Salesforce, Zoho. These can be free, or via a subscription, depending on the features required.
An effective CRM management tool will go way beyond customer record management and will actively help a businesses success via the use of AI, Machine learning etc.
Tags: odesk
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