In business, a unicorn is a privately held startup company that is valued at over $1 billion. The term "Unicorn" was first used and gained popularity in 2013 by the venture capitalist Aileen Lee, choosing the mythical animal to represent the statistical rarity of such successful ventures. She estimated that just 0.07% of software startups from the 2000s would reach valuations above $1 billion.
Even larger value startups are sometimes known as Super Unicorns or as follows:
Decacorns – startups with a value of $10 billion
Hectacorns - startups with a value of $100 billion, have never existed, so far.
It is highly likely that ONPASSIVE will become a Unicorn, or even possibly a Super Unicorn upon launch in 2021/22. This company could disrupt the entire Online Digital Marketing world as we know it.
Artificial Intelligence will be one of the main keys to this. It will be deployed in every possible area of the various marketing functions within ONPASSIVE, to ensure success through automation.
ONPASSIVE is already off to a flying start, having attained thousands of founder members before it has even launched. As many of these members are already marketing professionals, how many new people could these active founders introduce ONPASSIVE to?
